{"id":4786,"date":"2025-08-22T16:40:27","date_gmt":"2025-08-22T14:40:27","guid":{"rendered":"https:\/\/brand360studio.com\/?p=4786"},"modified":"2025-08-22T16:40:27","modified_gmt":"2025-08-22T14:40:27","slug":"el-54-de-los-huespedes-prioriza-sostenibilidad-pero-solo-el-23-lo-encuentra-en-la-web-del-hotel","status":"publish","type":"post","link":"https:\/\/brand360studio.com\/ca\/el-54-de-los-huespedes-prioriza-sostenibilidad-pero-solo-el-23-lo-encuentra-en-la-web-del-hotel\/","title":{"rendered":"El 54 % dels hostes prioritza la sostenibilitat, per\u00f2 nom\u00e9s el 23 % la troba al web de l\u2019hotel"},"content":{"rendered":"<p>El <em>Sustainable Travel Report 2025<\/em> de <a href=\"http:\/\/Booking.com\">Booking.com<\/a> deja una contradicci\u00f3n importante sobre la mesa. M\u00e1s de la mitad de los viajeros (un 54 %) declara que la sostenibilidad es un factor clave a la hora de elegir d\u00f3nde alojarse. Sin embargo, solo un 23 % asegura encontrar esa informaci\u00f3n en la web de los hoteles. Una brecha demasiado grande como para ignorarla.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">El problema no es la falta de acciones, es la falta de comunicaci\u00f3n<\/h3>\n\n\n\n<p>La realidad es que muchos hoteles ya implementan medidas: reducci\u00f3n de pl\u00e1sticos de un solo uso, incorporaci\u00f3n de energ\u00edas renovables, colaboraci\u00f3n con proveedores locales o facilidades de transporte m\u00e1s sostenibles. El problema no suele ser la falta de acciones, sino la falta de comunicaci\u00f3n. Con frecuencia, estos esfuerzos quedan relegados a un PDF escondido o a un logotipo verde en el pie de p\u00e1gina, sin contexto ni explicaci\u00f3n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">El coste de no contarlo<\/h3>\n\n\n\n<p>El resultado es que el hu\u00e9sped que s\u00ed prioriza la sostenibilidad \u2014y cada vez son m\u00e1s\u2014 no encuentra esa informaci\u00f3n en el lugar donde deber\u00eda: la web del hotel. Y cuando no se comunica, el efecto es claro: se pierde confianza, se pierde diferenciaci\u00f3n y, en \u00faltima instancia, se pierden ingresos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Una oportunidad desaprovechada en marketing hotelero<\/h3>\n\n\n\n<p>Para el sector hotelero, la sostenibilidad no puede ser solo una pr\u00e1ctica interna. Tiene que estar en el relato digital, porque lo que no se cuenta, no existe a ojos del hu\u00e9sped. Y esa brecha entre lo que se hace y lo que se comunica es, hoy, una de las oportunidades m\u00e1s desaprovechadas en marketing hotelero.<\/p>","protected":false},"excerpt":{"rendered":"<p>El Sustainable Travel Report 2025 de Booking.com deja una contradicci\u00f3n importante sobre la mesa. M\u00e1s de la mitad de los viajeros (un 54 %) declara que la sostenibilidad es un factor clave a la hora de elegir d\u00f3nde alojarse. Sin embargo, solo un 23 % asegura encontrar esa informaci\u00f3n en la web de los hoteles. [&hellip;]<\/p>","protected":false},"author":1,"featured_media":4787,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4786","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El 54 % de los hu\u00e9spedes prioriza sostenibilidad, pero solo el 23 % lo encuentra en la web del hotel - Brand 360<\/title>\n<meta name=\"description\" content=\"El 54 % de los hu\u00e9spedes prioriza sostenibilidad, pero solo el 23 % lo encuentra en la web del hotel\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brand360studio.com\/ca\/el-54-de-los-huespedes-prioriza-sostenibilidad-pero-solo-el-23-lo-encuentra-en-la-web-del-hotel\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El 54 % de los hu\u00e9spedes prioriza sostenibilidad, pero solo el 23 % lo encuentra en la web del hotel - 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